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Why Good Web Design Can Make or Break Your Business

Your website serves as your digital storefront, often providing the first interaction potential customers have with your brand. Within seconds of landing on your site, visitors form judgments about your credibility, professionalism, and trustworthiness. Poor web design can drive away …

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Vlogger recording a video on a smartphone

How to Start Video Creation

Step 1: Define Your Purpose and Audience

Before you even pick up a camera, it’s important to understand why you’re creating a video and who you’re creating it for. Are you aiming to educate, entertain, or inspire? Knowing your audience …

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A Discussion On SEO & PPC

Is PPC or SEO better? This is a typical question that is often asked, however, it does not have a general answer. The answer would be dependent on your particular objectives, situation, and the marketplace.

At Bowler Hat, we are …

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9 Instagram Campaign Types

Instagram campaigns involve Instagram business profiles sharing content that is designed to accomplish a marketing goal. It could be a general goal, such as increasing brand engagement. It also can be something more specific, such as a specific number of …

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